Saratoga Spring Water didn’t change its formula—but TikTok changed its fortune. Here’s the real reason behind the viral water routine that’s got everyone talking.
The Morning Routine That Sparked a Cultural Frenzy
In March 2025, TikTok exploded with a now-iconic morning routine video by influencer Ashton Hall. It wasn’t just the early wake-up (before 4 a.m.), the push-ups on a balcony, or even the ice-cold face plunges—it was the blue-glass bottle of Saratoga Spring Water featured in nearly every shot.
What started as one person’s “life-changing routine” quickly turned into a full-blown internet movement.
Hall’s routine includes:
Waking up pre-dawn
Doing push-ups before sunrise
Smearing banana peel on his face
Dunking his face in a bowl of ice water
Rinsing his mouth and brushing his teeth—with Saratoga Spring Water
That last detail—a recurring presence of Saratoga Spring Water—became the breakout star of the trend, leading to a wave of copycat routines, parody content, and brand callouts.
Instant Impact:
Nearly 100 million views on the original video
Shares of parent company Primo Brands (PRMB) jumped nearly 3% in early trading
NFL’s Detroit Lions joined in, posting Hall’s icy face dunk with the caption: “Happy Monday, time to lock in”
Why Saratoga Spring Water Became the “Routine Water”
It’s not just about hydration. In the social media age, products become tools for lifestyle storytelling, and Saratoga’s sleek cobalt-blue glass bottle exudes premium, clean-living aesthetics.
When used repeatedly in a daily routine, it becomes more than water—it becomes a ritual. That’s what users latched onto: the routine as a symbol of control, status, and discipline.
Key Routine-Friendly Attributes:
Reusable glass bottle (eco-aligned)
Visually distinctive (algorithm-friendly)
Tied to wellness rituals (mouth rinse, skincare, ice bath)
Who Owns Saratoga Spring Water?
Saratoga is owned by Primo Brands, the post-merger entity formed after Primo Water and BlueTriton Brands combined forces in late 2024. Their portfolio includes:
Ice Mountain
Pure Life
Poland Spring
This merger created a bottled water powerhouse—and thanks to TikTok, Saratoga is now leading their brand narrative through routine-driven virality.
Why This Routine Trend Matters to Marketers and Investors
This is a textbook case of unplanned virality driving tangible business outcomes:
@ashtonhallofficialDay 191 of the morning routine that changed my life 3:50am to 9:30am Sin lives late at night.. if you’re dealing with a weak mind, bad decisions, or lack of productivity go to sleep early. 4:00am – 8:00am no one’s calling or distracting your productivity.. they are sleep. 8:00pm – 12:00am is the opposite. Just try 30 days.. send this to your partners. It’s time to do better.
Stock impact: Investors briefly rewarded Primo Brands with a stock bump.
Cultural relevance: The bottle became shorthand for a high-performance morning routine.
Market shift: Organic influencer content outpaced paid campaigns.
This Trend Proves:
Routine sells: When audiences believe in a routine, they adopt its products.
Visual branding wins: Blue-glass bottles outperform generic plastic in digital attention wars.
Aspirational content drives conversions: Hall didn’t “sell”—he showed. That converts better.
Will the Water Routine Hype Last?
Virality fades. But association with a powerful routine can create long-term brand equity—especially in the wellness and productivity niches.
Smart brands will study this: Saratoga didn’t go viral because of the product. It went viral because it became part of a transformative ritual people want to emulate.
TL;DR
Saratoga Spring Water went viral after TikTok creator Ashton Hall included the brand in his 4 a.m. morning routine, featuring ice water face dunks and banana facials. The distinctive blue bottle became a symbol of wellness and ritual, sparking a surge in memes, imitators, and even a temporary stock bump for its parent company, Primo Brands.
Frequently Asked Questions (FAQ)
Why is Saratoga Spring Water going viral on TikTok?
Saratoga Spring Water went viral after TikTok creator Ashton Hall featured it in his elaborate morning routine, which includes ice water face dunks, banana facials, and early wake-ups before 4 a.m. The brand’s signature blue-glass bottle became a symbol of luxury wellness, sparking memes and copycat routines across social media.
What is the Ashton Hall TikTok water routine?
The routine includes waking up before 4 a.m., doing push-ups, smearing banana peel on the face, dunking the face in ice water, brushing teeth, and rinsing with Saratoga Spring Water. The ritual went viral as a high-discipline wellness trend and helped boost visibility for the brand.
Who owns Saratoga Spring Water?
Saratoga Spring Water is owned by Primo Brands, formed after the 2024 merger of Primo Water and BlueTriton Brands. The company also owns other bottled water brands like Poland Spring, Ice Mountain, and Pure Life.
What’s special about Saratoga Spring Water’s blue bottle?
The blue glass bottle is designed to convey premium quality, purity, and wellness appeal. Its visual distinctiveness made it algorithm-friendly and ideal for viral content, helping it become a centerpiece in TikTok routines.
Did Saratoga Spring Water’s stock go up because of TikTok?
Yes. The parent company, Primo Brands (PRMB), saw its stock rise nearly 3% in early trading after Ashton Hall’s video went viral. Although the gains didn’t fully hold, it highlighted the real-world impact of viral consumer behavior.
Is the Saratoga Spring Water routine good for your health?
While cold water face dunks may reduce puffiness and promote alertness, there’s no scientific evidence that using Saratoga Spring Water specifically provides unique health benefits. However, the routine itself reflects practices linked to discipline, stress reduction, and improved mental clarity.
Is Saratoga Spring Water the next Stanley Cup or Olipop trend?
It’s on a similar trajectory. Like Stanley Cups and Olipop, the product became a cultural symbol through organic virality—not paid advertising. Brands that tap into aspirational routines and lifestyle content tend to dominate their niche.
